HIJACKED REAR VIEW CAMERA" Promo / PR Ad by Memac Ogilvy & Mather Dubai. Category: Best Use of Guerilla Marketing in a Promotional Campaign. Advertiser: VOLKSWAGENProduct/Service: AREA VIEW PARKING SYSTEMAgency: MEMACExecutive Creative Director: Steve Hough (Memac)Creative Director: Ben Knight (Memac)Creative Director: Ramzi Moutran (Memac)Copywriter: Sascha Kuntze (Memac)Art Director: James Purdie (Memac)Copywriter: Ali Mokdad (Memac)Art Director: Logan Allanson (Memac)Account Director: Atul Shenoy (Memac)Graphic Designer: Christian Louzado (Memac)Producer: Diana Jebaly (Memac)Media placement: 5. Cards Stuck Behind Rear View Cameras - Parking Lots Across The UAE (Atlantis Waterpark, Dubai Mall, Dubai International Financial Center.. Describe the objective of the promotion.
Once you test drive and experience a Volkswagen Touareg there is no turning back and you will want one. The task was to get people to test drive it in the first place. So we decided to give people a Touareg experience in their own cars and then invite them to test drive a Touareg, by promoting 1 of its top features: Area View. Describe how the promotion developed from concept to implementation. Area View is a parking system with 4 cameras that gives you a unique bird's eye view unlike any car brand.
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- Volkswagen: 'HIJACKED REAR VIEW CAMERA' Promo / PR Ad by Memac. Download HD version: Advertiser. Dubai International Financial Center. - 30.01.2012.
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- The Promo / PR Ad titled HIJACKED REAR VIEW CAMERA was done by Memac Ogilvy & Mather Dubai advertising agency for brand: Volkswagen in United Arab Emirates. It was.
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To give people a taste of it, we booked media space that has never been used before. Actually, we hijacked it. Explain why the method of promotion was most relevant to the product or service. We sent out promotion teams to parking lots. They stuck cards behind people's rear view camera that simulated the view you would get in a Volkswagen Touareg.
The card was also an invite to a test drive along with a free gift. Describe the success of the promotion with both client and consumer including some quantifiable results. The cards caught the attention of our core competition as well as other car segments. Test drives increased during the promotion period by close to 5. The Promo / PR Ad titled HIJACKED REAR VIEW CAMERA was done by Memac Ogilvy & Mather Dubai advertising agency for brand: Volkswagen in United Arab Emirates. It was released in the Jan 2.
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